– Making the museum ‘digital all over’ rather than creating separate ‘interactive areas’ where visitors, content and experience gets inevitably silo-ed
– Moving away from investing in single-person museum mobile apps in the galleries to focussing on social multi-user huge screens (experiences unable to be replicated online or offsite) whilst welcoming photography and device usage
– Combining the museum reopening narrative with an open access/open source narrative from the open source corporate font with the brand launch to the 3d mansion scan data release and as much of the backend code as possible. Or, in other words, making the most of the opportunity to change ‘default’ practices.
– Putting an API at the heart of everything and ensuring that everything Local Projects and Tellart built interfaced directly with it, even with the developer overhead that brought for all involved
– Putting the collection (and objects) at the heart of in-gallery experiences and using digital media to allow visitors to explore, transform and build upon it in new ways
– Maintaining “velocity and rhythm” with the team and those we worked with most closely, minimising (but not entirely eliminating) ‘crunch’ time
– Continuing to work from a principle of the “smallest dumbest thing” (and then iterate) even when it might have been easier to want to jump in and over-design [Aaron Cope is a master of ‘task deconstruction’ in this regard]
– Our team’s insistence on generous interfaces (coined by Mitchell Whitelaw) privileging browsing over search, which were then nicely realised in-gallery by the designers at Local Projects
– Investing in the right hardware to give the galleries necessary longevity [because at 84″s a 4K resolution is pretty much all that will cut it given that we all have such high resolutions in our pockets] and the content on S3.
– Spending the time and relationship management required to fix the underlying licensing, rights, permissions around objects and media (including loans) to ensure that everything in-gallery is available online for as long as visitors now expect it to be
– Focussing on short-form video production [with subtitling] in the galleries, and the same with audio available on the web
– Building advance online ticketing for general admission in-house that actually works because its very easy [a ‘no-cart’ system] and also saves visitors money
– Making the decision to downgrade the main website from Drupal to WordPress on the basis of better serving the needs of content creators [possibly at the expense of system adminstrators]