How emotion tracking can help brands create marketing that resonates

https://www.marketingweek.com/2016/01/22/how-emotion-tracking-can-help-brands-create-marketing-that-resonates/

Ocean Outdoor’s digital display in Birmingham can monitor passers-by

“Catherine Morgan, head of creative solutions at Ocean Outdoor, says the technology is 98% accurate on gender and between 85% and 90% accurate on age groups. Advertisers can then set a threshold to say they only want their ad shown if the audience is 60% female or 40% over the age of 30.”

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